Central team member of production crew filming "All Hop'd UP," a Fresh Coast Film Festival Official Selection documentary that also aired on public broadcast networks.

• Working with the creative team and subjects to plan video shoots.

• Operation of video cameras on location.

• Design, transport, set up, and operation of production equipment to include audio and lighting.

Key team member for a national news affiliate (of CBS), in the production of news broadcasting.

• Leverage and application of multiple technology mediums, including soundboards, broadcast cameras, teleprompters, lighting systems and motion graphics to enable broadcast productions.

• Accountable for the creation and delivery of "live" media graphics.

• Responsible for providing direction to media cast on set placement to ensure optimal production quality.

• Consistently exercised active problem solving and collaboration skills in a fast-paced environment.

Active and enthusiastic contributor in the achievement of NMU's national recognition for marketing and social media (2022).

• Grew and cultivated Northern Michigan University's TikTok from the ground up, resulting in 13K followers.

• Accountable for long-form video production, including all aspects of creative development, ideation, scripting, pre-production, video shooting and video editing.

• Responsible for the ideation and development of social media content designed for consumption across all digital channels, including TikTok, Instagram, Youtube, Facebook/Meta and more.

• Created and implemented social content, digital campaigns and long-form videos to enable target market reach of 3.2 million users.

• Strategized and collaborated to create an integrated social strategy pertaining to the brand image and target persona.

• Assessed and reported on social media analytics across multiple channels, resulting in target market refinement.

• Successfully integrated social media with blog and online video content resulting in increased engagement and reach.

Value driven team member for a public-relations, communications and new media agency firm with a focus in the outdoor, snow sports, cycling, fitness, health/wellness and adventure travel markets.

• Accountable for coordination and development of media lists within various channels, including YouTube, podcasts, TikTok and traditional media.

• Drove organization and expansion of media contacts, resulting in agency-wide leads.

• Responsible for the update and maintenance of the company's website content using Squarespace.

• Designed and deployed blog concepts and related content, leading to enhanced brand recognition.

• Accountable for client engagement projects, as a member of a cross functional team, focused on web design ideas and concepts.

• Development of local traditional media outlet lists for campaign outreach, leveraging research methods, resulting in targeted segmentation strategies.

• Designed and deployment of direct email marketing campaigns, leveraging analytics.

• Conducted ongoing keyword research to benefit SEO using Ahrefs.

• Active contributor to press releases and in the preparation of media information to promote clients.

• Accountable for consistent analytics tracking and reporting of all brand mentions and other key metrics across digital and print.

Provider of voluntary services for a social media agency focused on team brand and creative visionaries dedicated to purpose-driven marketing and brand transformation across multiple industries.

• Performed end-to-end content creation and video editing, in collaboration with the agency and client team, to ensure an output specific to the client’s brand look and feel.

• Responsible for social media content ideation and creation across multiple clients.

• Responsible for production of in-house marketing collateral.

• Developed, designed, planned and executed TikTok content for B2B & B2C brands.

• Responsible for executing TikTok social content, briefed in by social strategy.

• Brainstormed inventive content ideas and topics that drive engagement and leverage new formats.

• Actively incorporated new trends and creative concepts from TikTok and Instagram into the material produced.

Key contributor in the design and deployment of a nationwide immunization campaign, for a healthcare association with a mission to strengthen family physicians and the communities they care for.

• Designed and strategized an end-to-end social media campaign using graphic and video content across multiple channels.

• Produced multiple animated logos for an online video series.

• Updated graphics of numerous in-house branding resources.

• Assisted communications team with numerous project tasks.